SOLELY ORIGINAL
DESIGNING USER EXPERIENCE OF A SHOE DESIGN TOOL FOR MOBILE AND DESKTOP INTERFACE
User Experience for Mobile and Desktop
Team: Malav Sanghavi, Phillipe Hohlfeld
What is Solely Original?
Solely Original have brought the design choice and unique fit of made-to-measure shoes online. Based in London, they have developed an online platform so that one can experience the services without having to leave the comfort of their home.
By using their innovative 3D Fitting Sock and foot scanner, they can create custom-made shoes that fit a user perfectly. Customers have to use their website's design engine, to design the look of the shoe by following few simple steps like selecting the shoe and heel style, the materials and the colours.
Our Brief
Design the website for both mobile and desktop with a shoe design tool that should be user friendly and easy to use. The primary focus is to develop an experience to get the users to easily and quickly design their shoes using the online shoe design tool, on mobile as well as desktop.
It is focused on women of age 35 to 60 years making them feel empowered, with a feel of elegance. Solely Original is focused on providing a comfortable and stylish shoe to their clients who are majorly at an executive level and senior level positions and deciding to buy the show from a perspective of lifestyle choice rather than a need. The current customer base is in US and UK.